你相信“姓名学”吗?撇开迷信之说,且从打造品牌的角度出发,一个品牌名字取得好,在带动品牌的认知度及扩张方面,皆有拔得头筹的效果。
近日热议的2个课题,皆与品牌名字和重塑(Rebranding)有关,其中大马国产威士忌“Timah”名字改与不改的风波,闹得满城风雨,而面子书集团改名“Meta”更是全球瞩目的国际头条。
客观来说,从这两个品牌上,我们看到了品牌重塑的利与弊,至于当中是利大于弊、弊大于利,则见仁见智。
这一期,我们来谈谈关于众筹,绝对不只是“卖点子”这么简单。如何通过一系列的包装,更有效的让群众愿意多了解甚至是投资你的项目。
新冠疫情之下,对各行各业增加了更多挑战及不确定性,如何在变中求稳,把危机化为转机,考验着每一个经营者。
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